Problem: With enhanced technology and function, it was important we portray the StablePoint catheter's ability to help physician's better diagnose and guide a their treatment strategy.
Solution: To portray the extent of this technology, it was crucial we craft a story around differing tissue types. Through close collaboration with our client's marketing and engineering teams we developed 5 unique anatomical scenarios. This animation portrayed force and local impedance working in parallel through graph replication to successfully demonstrate how StablePoint's technology provides physicians deeper insights into cardiac tissue types. For greater flexibility and ease of use, we chapterized each of these scenarios and developed a short version of this animation for promotional use.
Outcome: This production was so successful that Boston Scientific leveraged components of this animation to support other marketing iniatives — the largest of which is a dedicated website! This website features images we produced of the catheter's design, imagery of each anatomical scenario and an additional animation we developed to support the catheter's proven data.