Problem: With a vast range of hearing solutions for a diverse demographic, Oticon was seeking an interactive tool to generate excitement and education around their product offerings. It was important our development approach of this tool would accommodate the expansion of new product offerings.
Solution: To showcase Oticon's full portfolio of products, we developed web-based interactive applications with intuitive navigation, dynamic graphics and animations to create engaging user experiences. The framework was designed and engineered to have a similar style, function, and navigation to create consistency and familiarity with users across all product portfolios.
Outcome: The flexibility of this web-based platform is easily deployed to a broad audience through virtual channels, and is frequently used during on-site marketing and sales events. These interactive applications fit seamlessly into Oticon's marketing initiatives and has been a huge success in supporting new product launches.