The Blog

Animation FAQ


Curious about 3D animation and don’t know where to start? Below we’ve answered our most frequently asked questions. Hope this helps!

  1. What type of animations do you create?
    We’ve got 20+ years of experience creating high-quality animations for marketing, patient education, clinical training, and lots of other uses. Our work ranges from animating conditions; like asthma and diabetes, to mechanisms of action around drugs and devices, to treatments related to cardiology, neurology, orthopedic, ENT and other areas of medicine and life sciences.
  2. What is your production process?
    Our process begins with initial discussions around goals, objectives, audience, and use case. From there we’re able to create a proposal, budget and move into production. Each production step has milestones with approval processes to ensure we’re delivering on target. These methods are continually evaluated to ensure client success and are customized per project to meet requirements such as budget and timeline. Still curious? Check out our full process here:
  3. How do you ensure medical and anatomical accuracy?
    We have a vast 3D anatomic library based on reference publications, anatomical atlases, medical imaging, photography and consultation with medical specialists. When it comes to representing a specific condition or anatomy, we work with your subject matter experts to fine tune our models to meet your needs.
  4. What kind of reference materials do you need?
    Reference material for each animation will vary. If we’re animating a device we’ll want CAD files, photography and the device itself, if possible. For anatomical references we can take medical imaging, diagrams, photos and video. To understand procedures and processes we typically rely on documents like IFUs, white papers or PowerPoints. When possible we’ll even watch a live case. To ensure we’re matching your brand we need style guides and vector assets of logos and icons.
  5. How long does it take to create a custom 3D animation?
    Our typical process can range anywhere from 8-12 weeks depending on the project scope, as well as review and approval processes. When clients have tight timelines we scale our approach and shrink our production schedule, delivering in as little as 2 weeks. Regardless of your timeline, we’ll work quickly and efficiently to meet your needs.
  6. How do you determine the cost to produce an animation?
    The cost is determined by several factors such as; the number of devices, procedural steps, physiological processes, number of microscopic organisms or chemical compounds, and detail of anatomy. Another important cost factor is the approach we take in developing the animation. We can provide cost savings solutions to meet budgetary and timeline requirements. If you’d like to explore more information on what determines animation cost, read our blog “6 Factors to Consider When Defining Your Budget”.
  7. What do I need to provide to get a quote for an animation?
    Our team can set up a discovery meeting to assess your needs. We’ll start with reviewing your use case, audience, and timeline. We’ll also discuss your product, therapy, procedure or concepts to develop a preliminary outline. With this outline, we’re able to determine an approximate runtime, effort and resources that will be needed to complete your project so we can propose a solution designed to meet your needs.