Elevating your brand with fresh content doesn’t need to be time consuming or expensive. Here are some ideas for keeping your brand top-of-mind with customers in 2021.
Tip #1 | Get Social With Your Content
Create focused messaging for social media channels by leveraging existing content. Shortening longer videos or animation, adding supporting text, and enhancing with new attention-grabbing graphics is an easy and cost effective process to heighten your brand. Create an ongoing series by breaking longer videos into impactful short segments, and publish each one weekly for ongoing customer communications.
Tip #2 | Highly Targeted Content
Focusing content helps ensure engagement. Communicating with medical professionals is much different than talking to patients. Our experience developing hundreds of patient-focused programs and highly complex physician focused content has taught us that a one-size-fits-all approach will fail with both audiences. Our insights can help craft the perfect targeted message.
Tip #3 | Bolster Your Video Channels
More and more organizations are launching video channels with custom content for patient, consumer and professional audiences. They have discovered that video, motion graphics and 3D animation can support messaging and deliver a powerful impact. Deploying content on YouTube or social channels can extend your reach and keep audiences coming back for more.
Tip #4 | Feature Your Clinical Success
Feature your clinical success to raise awareness and instill confidence in your device or therapy. Physician testimonials, thought leadership interviews, and clinical case studies are great tools to showcase your success. Patient stories and testimonials humanize and add credibility to your message. With 100’s of these stories under our belt we’ll help you tell your success story.
Tip #5 | Showcase Your Product
Is your product page lackluster and static? Bring your images to life and you’ll capture your audience’s attention. We create impactful 360-degree product tours, compelling animations, video showcases and bring life to those static photos. We can guide you with the perfect solution for your needs and budget.
Reach out to our team at accounts@gomeditech.com today to discuss ways to keep your brand fresh in 2021!