Digital media has completely changed the way we communicate and share information with each other. As marketers, it is becoming increasingly important to have a deep understanding of how to navigate this complex environment and present your marketing materials effectively.
Two of the biggest problems individuals typically face when promoting their digital material is one; their content is not getting enough exposure, and two; it is not reaching their target audience. At Meditech Communications, we follow four key principles to overcome these issues when sharing digital content online. It is important to use consistent branding, utilize a platform that best serves your audience, incorporate stimulating visuals, and provide your audience an opportunity to interact with your content.
When it comes to branding, consistency is key. Maintaining a consistent style and tone in your content can help to develop a digital following. Individuals are more likely to revisit and interact with your content when it is predictable and consistent. People want to know what to expect when they are looking at your social media, website, blog, etc. Maintaining consistency across all platforms can also promote users to interact with multiple channels and increase exposure to an even greater degree.
Deploying your media through the right channels is absolutely critical. Choosing the right platform will help you to reach your target audience more effectively as well as get more clicks. Creating your content to be deployed across several channels and platforms can increase your exposure even more. The exact platforms that you choose will be dependent on who your audience is, the level of engagement you are looking for, and your desired company image.
In the cluttered world of digital marketing, your content needs to be striking and efficient to get your message across. Research shows that the human brain processes images 60,000 times faster than text. Because of this fact, incorporating visual content into your marketing strategy is necessary to be competitive, increase exposure, and retain audience engagement. When time and space both come at a premium, sharing large blocks of text is not going to be as effective as a simple picture.
Often the most overlooked part of effective digital marketing is making content interactive. One of the biggest advantages of today’s digital platforms is that they provide incorporated tools for audience engagement. Promoting interaction increases audience engagement and can be as simple as asking audiences to comment on a social media post or to share with their friends. Incorporating ways for audiences to interact with your content can make people feel more invested in your company and can increase the felt benefit that a particular individual might receive from a digital interaction.
Digital marketing can often be challenging for those who may be frustrated with their current audience engagement or may be unsure on where to start when sharing online. By following these 4 key principles in your business’s future digital marketing plans, you will have the necessary foundation to build your digital presence, to reach audiences, and make your message stand out.