The Blog

Video – Timing is everything


As our YouTube approach to watching video continues to evolve and our attention spans shrink, it’s become a challenge to tell complex medical stories in under 2-minutes. At Meditech we produce a lot of “Patient Stories” to highlight the impact a successful therapy or procedure can have on a person’s life. Although these stories tend to be documentary style, we plan the story like any other fully scripted program. By doing our home work we learn about the people involved, and their experiences.  We create a script for the story, the questions and anticipated responses. When it comes time to interview a patient, we know what to ask, so we can get the most meaningful commentary in the least amount of words. We can then focus on capturing the video that best supports the story and illustrates the medical successes. Check out some of our latest patient stories: